Property Marketing

 I own Sid’s book and have long found it extremely useful in the Preparation phase of Property Marketing.

There are lots of simple, straightforward tasks you can execute around the home that will reap huge rewards when it comes to presenting an attractive property for sale. Sid uses helpful inspiring language like

“Revitalize the two most important rooms in the house — the bathroom and the kitchen — by grouting, replacing fixtures, and refinishing cabinets.”

This book is filled with checklists, charts and ideas to help owners prioritize and budget their pre-sale preparations, ‘Home Makeovers That Sell’ is the key to selling a home as quickly and profitably as possible.

While this isn’t really marketing advice, it’s interesting to note that Sid takes advantage of the chance he has your attention to reinforce the critical and sage advice –  Work with offers and counter-offers.  It’s important and sooo hard to do when one is mortally offended by a low-ball opening offer.  I know.  I was there in January of 2009 selling a home I had lovingly and tenderly renovated.  The need to instantly be a grown-up was intense!