Property Marketing

With over 86% of buyers starting their search for a new home online, it would be natural to assume that signage is a little old hat when it comes to marketing a property for sale.  It may well be an old-fashioned tactic, but it’s one that still has legs, apparently.  The US Small Business Administration (SBA) reports that 40% of all new visits to businesses can be tracked to signage.  And that, even with Yelp, Craig’s List, Realtor.com, etc.! 

The SBA and the US Dept of Commerce both acknowledge signage as vital and effective forms of advertising.  For those us marketing property, those signs can be at the property; directional signage leading to the property, outdoor signage using billboards, signage at local sports teams, signage at nearby schools, and signage using other venues around the neighborhoods surrounding your property. The more prominent, clearer, and simpler the signs are for your property the better.

Did you know that very often your local Department of Transportation will have traffic information for bigger roads, such that you can assess which corner is the better one for a sign.  Similarly, the folks selling billboard advertising will have traffic counts for wherever their billboards are located.

Another point about signage is that while the coloring may speak to your company’s logo, the size of the sign and the material it’s printed on can illustrate a level of luxury or economy such that many inquiring phone calls can be avoided.  Equally, a well-designed sign can set the tone for a building or neighborhood, adding one more arrow in your marketing quiver.