Jun
30

Real Estate Rainmaker: Guide to Online Marketing

Learn the new rules of real estate marketing!

Dan Gooder Richard begins by explaining that the Internet is a tool to selling homes, not a method of selling homes. Its another tool for marketing, branding, communicating, growing your business and much more. Realtors need online marketing to not only brand themselves, but also can use it to put their listings in front of specific, highly targeted, likely buyers.

“So many Realtors get into the real estate business and fail to survive. In today’s fast paced, technology filled society, you need to understand the Internet and online marketing so you can effortlessly develop leads, capture those leads and follow up with folks until they’re loyal customers.”

Property Listings on the major sites like Realtor.com will get the main buyer pool.  Listing a property for sale on the MLS will deliver awareness to all professional agents. But those specific buyers, like car collectors who might be interested in your Property for sale with 5 garage bays, are best found via social media – Facebook groups, Yelp, Ning, etc. – where you would seek out folks around the car collecting “niche” in your general area.

Another important aspect of Online Marketing is that while it feels like socializing and chatting with friends, what you are actually doing is creating authority backlinks and pingbacks.  All of which raise you page ranking within the search engines.  You want a higher rank in the search engines because the closer you are to #1 the more calls you will get from people wanting to do business with you.

“This book is 5 stars, a great read.”

One Response to “Real Estate Rainmaker: Guide to Online Marketing”

  1. Alexis Jameson Says: September 16th, 2009 at 10:29 pm

    Great Information, and well worth reading.
    Thanks!! I’ll be back to see more.

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