07
Marketing your property yourself – a question from the field~
“I am planning to market my condo for rent myself. I would like to know how do agents find their contacts and get potential tenants?”
Here’s a good beginning answer from “Newlywed“: The primary way agents locate potential properties is through the MLS. Unfortunately, because you’re not an agent, you don’t have that ability. You can try Craigslist, local newspapers (local ones are generally more effective than big regional ones), fliers, posters, postcards, and notices. Word of mouth is also effective.
To which we would add, in many markets you can list your property on the local MLS for a fee. In our market, that fee is $450. Each MLS runs independently and vary quite considerably.
And then the following social media sites:-
- Squidoo
- Trulia
- Zillow
in that order… and then you might use Slideshare to make a moving slide show of your home and post that to various video sides like YouTube and Vimeo.
Lots of options to get the word out, when marketing your property yourself. And then you might offer a commission of some sort to the buyer’s agent… because they will be doing a ton of work for you in terms of getting paperwork processed in a timely manner so that their buyer actually gets the home!
Great book for all agents!"