Property marketing has changed, thanks to the internet.  Because anyone can research houses for sale, with or without a realtor, the way properties look becomes of the most important factor.  Therefore, to successfully market property, it must be conditioned (prepared), styled (primped) and placed online artfully, copiously, everywhere (promoted.)

In the old days, a property was listened in the local MLS and an ad was placed in the newspaper to announce an open house.  If the home was in good condition, the ad said so.  If it was not, that fact was silently reflected in the price.  Those days have gone.

Now, as soon as a house is for sale, it is posted online… with photos.  Those photos are carefully scanned by buyers and agents alike, to assess whether the property is worth taking a look at in real life.

 Just as important as the photos is the data fields:  all need to be filled out since internet searches all work via criteria.  The number of bedrooms, bathrooms, square footage – all vital so that your property comes up in as many search results as possible.

The best way to ace the online promotion piece of marketing property is to get the thing into really good condition.  Finish all the little to-dos that have been hanging around.  Make sure edges and corners are clean and well-defined.  Then style the home that it looks inviting in all of the photos.

This is the case whether you are selling your house by yourself as a For Sale By Owner (FSBO) or whether you’re using an agent.  In either case, the home that is presented best wins the buyer and a higher selling price.

It takes more time to prepare a home to sell in this environment, but the rewards are great.

I encourage you to stop by often for tips, timesavers and best information available from someone in the field of property marketing 24-7.

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