You know that both buyers and sellers check out realtors online before they meet one.

You know you have to master this online thing… over and above putting your property listings on Realtor.com, Trulia, Zillow and whereever else the Office Manager has organized.

The online piece of property marketing is as much about the listings and properties you have to promote as it is about branding yourself, your service and your expert status in your zipcode (s).

Later posts will go into more detail.  Along this journey, it will be important to remember the same 3 words of encouragement Alex Perriello, CEO of Realogy, offered about the ridiculously tough Spring Market of 2009:

Be positive, proactive and persistent!

Keep at it.  Small steps, every day, and in a short period of time (way faster than advertising) you will see results.

Keep a positive, open outlook.  This stuff works, and it’s how the kids want to do business.  If we want to help them we have to come over to their space to do it.  You’ve heard the old saying – if you want to fish, go where the fish are?  

Building a platform for the social media piece of Property Marketing takes time.  Not a lot of money.  But time.

Stick with it, and you will reap the rewards!

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